Refresh YOur Brand
It’s always a great time to polish your brand and bring it to the next level! It’s time to assess your brand and invest your time and energy into your brand/business.
Here’s a step-by-step checklist for refreshing your brand:
1. Assess where you brand is at currently
Take an honest look at your brand and your business. Account for your website, your social media platforms, your current clients, your brand design, your brand story, and your brand photos. Take note of what you’re happy with, what needs more attention, and what could make your persona stronger.
2. Set new goals
Take a moment to visualize where you’d like to be one, five, even ten years from now. What does your brand look like? What does it feel like? Who are your loyal customers? What does a typical day in your life look like? Are there any systems that you need to create or implement for your business and brand? Don’t be afraid to dream big – then, set short and long-term goals to reach them.
3. Finetune your brand story
Get a piece of paper and a pencil (old-school, we know!) and brainstorm about your brand story. Think about what makes you unique, what skills you have to offer, what problems you can solve, how your ideal client feels, and words that describe you. Then, write it all down, putting your ideal client front and center in your brand story. The more specific, the better!
4. Update your brand visuals
Once you’ve written your brand story, the next step is implementing it. From your website to your logo to your brand colors, make sure every aspect of your branding does its part in telling your story. If needed, find a freelancer or an agency to help you update your website and other visuals.
5. Take some new photos
Your message should be at the very center of your brand. Your unique skills, talents, strengths, and interests are what set your brand apart from all the rest. Set up an branding photoshoot to put your best face forward and help people get to know what your about. Keep your brand story, colors, and visuals in mind as you prepare.
No matter where your brand is at right now, all it takes are a few thoughtful changes to get it to where you’d like it to be. As long as you’re willing to work hard, be authentic, and find the right people to help you out, you’ll be able to craft a memorable, successful brand.
Hey, I’m Vania! I create compelling visual imagery that harnesses artful aesthetic and creativity to help elevate brands that want to connect to their audience in an authentic way <3
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